Monthly Archives: May, 2012

Yes, Mr. Revkin, we are stuck with “Blah, blah, blah, … bang.”

A series on the environmental movement’s quandaries with framing and staying on-message

By Eleanor Burke

The Tortoise beat the Hare. David took down Goliath. Charlotte’s web-weavings saved Wilbur’s bacon (so to speak). A great story’s lessons enthrall us: Tenacity and wits can overcome arrogance and strength. Know your enemy’s weaknesses. Use your gifts for good purpose. These lessons weave themselves into the tapestry that becomes our cultural worldview—not because of childhood naïveté, but because, at any age, a good metaphor sinks a taproot into one’s soul. Continue reading →