A series on the environmental movement’s quandaries with framing and staying on-message

By Eleanor Burke

How hard can it be to get 1600 teenagers to toss their bottles in a recycling bin if you place one smack-dab beside every trash bin in the cafeteria? No extra steps, no thinking required—easy, right? Not so much. As the Green Campus coordinator at Lincoln-Sudbury High School in Metrowest Boston, I can attest that it has been a ten-year project to make this happen reliably—and it’s still a work in progress. Continue reading →